Deeply rooted in our city’s DNA is a warm and welcoming spirit. Charlotte’s energy and optimism have attracted a diverse community of residents and visitors. Our business climate and highly talented workforce continue to lure new industries to our vibrant city. The Always Welcome campaign will be a catalyst in uniting our community and reminding the world that we are a place that supports, celebrates and welcomes all who visit, live, learn, work and play here. We are also a place that is open for business, embraces and promotes diversity, inclusion and equality and knows our differences make us stronger. Even as our city continues to expand and grow, our genuine and open to all attitude will always be a part of what makes Charlotte so special.
The Always Welcome campaign has a unifying theme that is intended to showcase the diversity and inclusiveness of our community. This adaptable message removes the current political atmosphere in North Carolina from the conversation and has straightforward objectives. It can help organizations communicate Charlotte’s can-do business climate to current and prospective clients and customers, while also serving as a way residents can express how open and accepting the community they call home is.
Always Welcome is being activated by a number of organizations across Charlotte, ranging from economic development organizations to the hospitality and tourism community to small business owners, through promotional, paid media, earned media and grassroots efforts.
The simple Always Welcome mark is fresh and vibrant, with the letter forms and different colors in WELCOME representing Charlotte’s unique and diverse citizens, visitors and businesses. The tightness and overlap of the letters represents our community coming together.
Always Welcome will be used to connect with a variety of audiences including residents, visitors, meeting planners, site selectors, prospective employers, developers and the businesses in the community.
To download creative assets please click on the corresponding download button for the asset you would like to download and enter in the provided credentials. If you did not receive credentials you can request access below.
Please use this form to request access to the creative assets.